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Episode 3 - Lauryn Evarts

How to Build an Empire by Being Real

4 Key Learnings – Lauryn Evarts

How to build an engaged following that works for you.

Why the game has changed, and how modern media companies are being built by being real.

How to prioritize the brand once money makes things tricky.

The mistake Lauryn made and how she realized it, and rectified it.

About this Episode

Ask a room of 10 women who inspires them and 9 might say Lauryn Evarts. In fact, she was overwhelmingly the top person requested when I asked my network who they wanted to hear from. Lauryn has built a badass brand with over 700,000 followers for The Skinny Confidential. She works with big brands like Victoria’s Secret, Urban Outfitters, Roberto Cavalli, and more to get in front of her audience of engaged and ambitious women. But the most interesting thing about Lauryn is how thoughtful and self reflective she is when it comes to building her business. Hear how she does it.

“As we grew, I realized I was trying to every comment and direct message. After all, it was an important part of the brand I built. But if you’re working IN the business, there’s almost no way to work ON the business. And if it’s going to grow, it’s really important to be working ON the business.”

Lauryn Evarts

Listen to Episode 3 - Lauryn Evarts

Title: How to Build an Empire by Being Real<br />


More on – Lauryn

Lauryn Evarts is an influencer & the creative director behind The Skinny Confidential. It represents the movers, the shakers, and the ones who without a doubt want to be the best damn version of themselves. The Skinny Confidential has been featured in SHAPE, Women’s Health Magazine, The Huffington Post, SELF Magazine, & Who What Wear. Since the launch of the brand, it’s evolved into a bookfitness & nutrition eBookpodcastYouTube channel, & App. She lives in San Diego and Los Angeles, California with her husband, Michael ( who guest posts frequently! ) & their two chihuahuas, Pixy and T. Boone Pickens.

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